I'm passionate about solving complex issues and simplifying it to create meaningful experiences for the users.
In design leadership, I strive to create a culture of collaboration and help my design team to excel in their expertise.
With over 12 years of UX experience, I have led UX/UI design teams from startups to large organisations across multiple industries (Fintech, AI Technology, Consumer Marketing and others). It brings me joy to see a smile in the experiences I have created for the users and helping designers to grow in their career.
In the past, I was trained in the area of Media, Design and Technology. This diverse background enabled me to understand the 'fit' between usability, aesthetics, and technically-savvy solutions. It also drives me to be empathetic towards end-users and cross-collaboration teams.
My leadership style spans across 3 key values: People, Product and Process with People as the key focus. This is how I operate within the design team and cross-functional team by keeping these values in mind.
People is key to building great product. Being transparent, genuine and committed in people's growth and work is important for trustful relationships.
Design Team
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Cross-Functional Team
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Process drives the efficiency of team collaboration and product releases. I ensure that the team follow the right processes with a common goal in mind.
Design Team
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Cross-Functional Team
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In order to achieve success of product, I ensure that the teams move with the same understanding of the business goals and product strategy.
Design Team
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Cross-Functional Team
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Breaking complex problems into smaller ones.
Making sense of product requirements, user’s needs, frustrations and pain points to derive product features
Crafting and iterating design concepts to address user’s needs through wireframing, visual design and prototyping
Validating design through Design QC and constantly improving the product by analysing both quantitative and qualitative insights
Creative operation platform that simplifies project collaboration between freelancers and clients.
Process improvements around the all-in-one mobile wallet for payment, remittance and lifestyle needs.
Moderate and enrich image tagging results for accurate and efficient moderation.
Intelligent marketing and analytics platform that helps marketers optimise their campiagn.
Words of encouragement that makes me strive to do better.
Right from the first day of joining my team, Yi Jie has always impressed me with her commitment, thorough analysis and fullest contribution to any given task.
Her excellent research/prototyping skills fetched her a lot of challenging and interesting projects helping to build a great reputation in a very short period of time . I find her to be very supportive and she is very strong in collaboration not just within UX but across teams. Her design artifacts are so insightful, prompt with great clarity making her a great asset to any design team!!
Dedicated and experienced. Involving Yijie in a project always makes me feel safe - definitely can work together to come up with something exciting. Her knowledge and expertise of design is a huge advantage to the products we work out together. She persists the principles when working, which I admire most. She protects her subordinates and their work(design). I learned a lot from her leadership.
Passion , Precision and Process are the three attributes which I could immediately acknowledge for Yi Jie at work. She knows her organization well, and does whatever it takes, within the rules, to get things done. With a clear sense of people’s capacities, she brings out the best results from her team. She will be a prime asset for employers looking for UX expertise.
It's rare to come across a manager who not only helps you succeed in your role but who genuinely cares for you as an individual. I feel incredibly fortunate to have met Yi Jie at ViSenze, where she was my Design Lead.
Joining the company during the height of the Covid-19 pandemic was challenging. However, Yi Jie turned it into a pleasant experience and even helped me build strong relationships with a product team that I've only met remotely.
Above all, I am humbled by Yi Jie's relentless efforts at self-improvement. She actively seeks feedback on her management style and is always receptive to suggestions from the team. It's been a pleasure working under Yi Jie. Any employee would be lucky to have her as a manager.
